Dodge, the original sponsor of the Lingerie Bowl, backed out of that venture because, it said, it was receiving too many complaints from dealers and female customers.
A few weeks later, though, you could find Dodge ads in the Sports Illustrated swimsuit issue, which features, as you probably know, half-nude models -- and some wearing nothing but body paint and a smile. Guess they didn't get any complaints about that.
Things that make you go vrooom.
But Dodge still isn't safe from the lingerie police. Here's why: Vassarette, a lingerie company, is the major sponsor of Tina Gordon, who drives in the NASCAR Craftsman Truck Series. "Tina Gordon gives new meaning to the term 'hot wheels'" says Vassarette's e-zine. "Maybe we don't know what's under the hood, but we do know what's underneath it all."
We know what's under the hood. So does Dodge. Because Tina Gordon races a Dodge truck.
